This week Forbes announced the bests digital marketing strategies for companies grow up online in 2021. We study each one of them and told you here how you can put them on.
It is not a new that your company needs to have a website. However, what your site offers as a user experience must be always evolving. The main points raised by the publication are: optimized website, Mobile-Friendliness, speed and security.
Speed: a website needs to have a structure that is easy to search and find what you are looking for, be responsive and visually stable.
Mobile-Friendliness: more than half of the traffic on the internet is done by mobile devices. It is important that your website is optimized for mobile.
Security: you need to protect sensitive data safe, especially the data of your website visitors. So, you must focus on a good security strategy and the HTTPS connection, to avoid the risk of the development of malware.
SEO: it is relevant when we are talking about digital marketing. However, it is necessary to be consistent. So, the potential customers will always find your website in a high position in their searches.
Get on Google My Business. Which is a free tool for businesses to manage their online presence across Google and to help customers find your business easily. So, an extra help for consumers to find the brands and to tell them your story.
If you are in Google My Business and a client look for your company, he can find you on Google searches and on Google Maps, where rate about the business and service can be made.
Another point highlighted by the publication is to be part and active on social media. Besides to have a website prepared and optimized for search engines to find you, it is also very important to stay close to your customers on social media.
Being able to speak directly with them is a huge benefit, as it is possible to give and receive experiences and engage the public with subjects of interest to both, in addition to being able to show your products and services with the best brand positioning. And the brand can also bei part of the social media that target is part of, it can be Facebook, Instagram, Youtube, Linkedin or others.
In short, well-optimized website, a Google My Business account, an active social media presence and constantly published engaging content is a good strategy to reach your customers in 2021. For this, it is very important to have a partner to put into practice in the most professional and appropriate way. Webhouse.pt is this partner, which finds the best opportunities for your business to go further.
All services like website development, digital marketing and maintenance are done by our team of experienced professionals who are always looking for the best results. For more details, go to our services tab and get to know each one of them.