Google is synonymous for searching information. Certainly, at some point you have already had to do some research to find out about a subject, know a product price, find a service and many others routine situations. And you are not the only one, millions of people have the same behavior every day.
Many of the Google results, if not most of them, are there organically. That is, for free. However, there is a possibility to “buy” your space there and gain some more prominence for your company.
But it is interesting to say that investment in advertising on Google, through Google Ads, is not limited to search results. And you come across these ads all the time while surfing the internet, often without even realizing it and end up being influenced. Ad campaign categories are divided into:
Search: these are text ads in search results
Display: Image ads on websites
Shopping: Product listings on Google Shopping
Apps: Promote your app on multiple Google partner channels
Locations: Promote the location of your business on Google partner channels
Now, think how profitable it would be for your company to appear this way to your potential clients. Google Ads is a very complete tool, there are many filters and targeting options, so your ads reach exactly those who are interested in your product or service.
That said, Webhouse can help you to put in practice this next step of investment into your business. For a successful campaign, with real results, you need to understand how to make the tool work for you. Therefore, having an expert behind this digital marketing strategy is essential.