Currently, much is said about marketing. Within marketing there are several strands. One of them is content marketing. It is based on building a loyal audience through the creation of relevant content (texts, videos, ebooks, posts on social networks).   What differentiates this type of marketing from most is that it does not directly mention the brand's products or services, but rather relevant themes that are part of the brand's environment. For example, a car shop  to create content about mechanics and news in the automotive sector.   In addition to being useful content, it is also capable of delivering the right message when the user needs it most. You exceed expectations by providing content so amazing that your audience will want to share it with others.   This type of marketing generates brand recognition, increases traffic to your website, increases brand engagement, can generate leads and consequently generate sales.