Instagram has announced a new feature that could transform the way businesses interact with customers in different parts of the world: automatic translation of direct messages (DMs). With this feature, it's possible to communicate with anyone, regardless of language, without using external applications. But what does this mean for anyone who runs a business and uses Instagram as a communication channel? Let's explore the impact of this new feature! How does message translation work on Instagram? The new feature allows you to translate incoming and outgoing messages directly in the conversation. To do this, simply press on the desired message and tap on “Translate”. The translated version appears just below the original message, making it easier to understand and speeding up the conversation. The impact for businesses This new feature brings several benefits for companies that use Instagram as a service and sales channel: 1. Opening up to international markets With the language barrier reduced, it is possible to interact more fluidly with foreign customers, broadening the audience and creating new business opportunities. 2. more agile and effective customer service Instead of wasting time copying and pasting texts into online translators, companies can respond directly in conversation, improving the customer experience and reducing response times. 3. greater proximity and personalization When customers can communicate in their own language, they feel more comfortable and confident, increasing the chances of conversion and loyalty. Opportunity for brands that want to grow Instagram DMs are a powerful communication and sales tool. With this new feature, businesses have the opportunity to expand their audience without geographical or linguistic limitations. How can we make the most of this? To maximize results, it's important for companies to pay attention to some good practices: Respond quickly: speedy service is essential to guarantee customer satisfaction. Personalize responses: even with translation, maintain an authentic and approachable tone. Monitor the accuracy of translations: automatic tools can be flawed, so always review the context of the conversation. The new translation feature in Instagram DMs is a great advantage for online businesses. By allowing interaction in multiple languages without additional effort, this tool facilitates expansion into new markets and improves the customer experience. Want to improve your business's digital strategy? To maximize sales and communication on Instagram, having a well-structured strategy makes all the difference. At Webhouse, we help companies optimize their digital presence and maximize results. Get in touch and find out how to take your business to the next level!