With the success of the social media TikTok, an app that makes short videos with fun effects, Instagram launched the Reels format to be its competitor last year, which in summary, offers the same resources for users to create small videos full screen.
And then, Instagram is now launching a new feature for the Reels. It is about creating advertising for brands. At first, this new functionality is being tested in four countries: India, Germany, Australia and Brazil. But as usual, it will soon be global available.
How it works?
Ads will have a limit of 30 seconds. Ways of interaction between users and brands will be available, whether pressing a button to buy something or accessing another page or just “skipping” this Reels to watch the next one.
How it impacts your business
Stay on top of news about digital market is very important for your company to continue walking to a higher level. Being present on social media is essential to create relationships and integration with your clients and potential clients.
Often the best way to expand your business and make your brand known is to join the social media advertising tools. For example, Facebook Ads, which creates campaigns targeted to your audience to be reached while using Instagram or Facebook.
The alternative improvement is to have specialists behind this strategy, so that your investment is valid and reaches your objects. Webhouse offers this service of digital marketing campaigns on Facebook Ads, Google Ads, Linkedin Ads, YouTube Ads and Twitter Ads. Get in touch with our team and understand how we can help to leverage your online business.