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Social media trends

There is no doubt that social networks have a primary role in our lives today. This fact was proven by a study carried out in October 2021 by We Are Social and Hootsuite, which showed that there were 4,88 billion users of social networks worldwide un

07 October, 2022 Webhouse.pt Webhouse.pt freepik

There is no doubt that social networks have a primary role in our lives today. This fact was proven by a study carried out in October 2021 by We Are Social and Hootsuite, which showed that there were 4,88 billion users of social networks worldwide until then – a number that is estimated to have been growing exponentially, with about 13 new users per second.

  1.  Tiktok

 

Among the various social networks that currently exist, TikTok has proven to be a successful phenomenon: it is now the seventh most popular social network in the world, being directly behind Instagram if we exclude the social networks mainly intended for the exchange of messages that are in 5th and 6th place.

Due to its rapid and constant growth, it is estimated that it could rise to the first place of the most popular social network in the next 12 months.

That said, TikTok will become an essential channel for brands to reach a larger target audience, including young people, throughout 2022. This reach of the younger audience is due to the fact that a considerable part of TikTok users belong to Generation Z, who are not impressed by conventional ads and are more interested in new approaches to digital Advertising.

 

  1.  Shopping on social networks: Instagram, Facebook e TikTok

Of all the inconvenience that the pandemic has caused, a positive aspect that is clearly reflected in the online world is the considerable increase in adherence to this format of shopping on social networks that was implemented during the pandemic.

Due to this great growth that occurred in 2020, where a large part of global sales were made online, many brands have adapted to this trend and have joined this type of sale, transforming their social networks into real showcases for their products or services.

For users, this model allows a simpler and smoother shopping process without having to leave their social networks - for this, brands have adapted the concept of a store in order to allow customers to buy through social networks not only directly, but also through a link that redirects to the website or online store.

 

  1.  Paid campaigns

A study by Social Trends 2022 indicates that most digital marketers intend to increase their investment in paid campaigns over the next year. This is because this year has seen a considerable drop in organic reach: according to Hootsuite data, the average organic reach of a Facebook post is around 5%, discouraging numbers that effectively make it necessary to invest in paid advertising.

That said, the marketers estimate for 2022 is a planning focused on investment in Instagram, Facebook, YouTube and LinkedIn, being that it was also noted an increase in networks such as TikTok, Pinterest and Snapchat.

 

  1.  Permanent posts

Despite the fact that young audiences have a growing interest in short-lived video content, the same does not apply to content that disappears after some time. Nowadays there is a growing interest in timeless publications, which remain in the feed of various social networks, and which can therefore be seen as many times as necessary and at any time. This type of publications allows the brand to create the history of the company and enhance lasting relationships between it and customers.

 

To help your brand differentiate itself on social networks, count on a marketing agency with the most diverse services and that will take your business to the next level!

Get in touch with us: https://bit.ly/3E6Sxd1

The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

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