Web design trends for 2022

We all know numerous statements that tell us that we should not judge things based on appearances, but when it comes to the design of your website, its appearance plays a crucial role in the success of your business.

Studies indicate that most people judge the credibility of a business, company or institution based on the appearance of its website, which proves the importance of having an appealing and well taken care of website.

Nowadays it is no longer enough to have a website that is already several years old that contains the basic information of your business. Today's consumer, who adapts to the constant changes in the online world, demands that companies do the same with their website, making it appealing and thus making a good first impression-using videos, images, graphics, news, ebooks, among others. 

That said, what are the main web design trends you should implement on your website?

Elegant typography

While creative fonts add exclusivity to the site, modern trends demand that they be simpler and more elegant, as is the case of Serif fonts-with the iconic Vogue logo as an illustrative example of this type of font.

Other examples of Serif fonts - the “little legs” of the letters - are Times New Roman, New York and PT Serif.

It is notorious that more and more brands have been taking advantage of the elegance of these fonts, thus giving them a classic touch. This minimalist trend of using fonts in designs does not invalidate the use of colors, thus having a concept of colorful minimalism. It will still be important to take advantage of the white space that adds to this sense of simplicity. In it, important elements can be highlighted using large text and the Font in bold and italics.

Video content

Video is a powerful resource that allows us to tell stories, explain concepts, and display products or services more interactively and efficiently than simple text or even images - thus becoming an important element in web design.

Sometimes it can be complicated to present a concept or product clearly, but videos are a great medium for this purpose, as well as to present to your consumers the identity of your brand/business and what it consists of.

In a content marketing strategy, this format further allows you to showcase your brand or your services and products to potential customers.

The video not only facilitates in understanding the message you want to convey, it is even able to entertain and even excite the target audience. It also facilitates that this can be seen simultaneously with the performance of another activity, since it does not require the total concentration of the user, since the information reaches them audibly.

With regard to engagement, this is also very practical, since it can be easily shared on various social networks, including messaging apps. 

Video is a content format that can inform, entertain and excite your audience. In addition, being a content of easy consumption and practical for viewing, facilitates its sharing by users on social networks.

Minimalist Design

Going along with the elegant typography, the minimalist design where the main focus is on simplicity and functionality will also be in vogue in the coming times. If your goal is to convey a modern, sophisticated and professional image, this design choice is undoubtedly the most indicated.

Some elements that pass this elegance in the design are simplicity in shapes and colors, minimalist amount of texts and phrases, reduced use of images and a consistent design throughout the website. 

If you want to keep your website attractive and neat in order to attract as many audiences as possible, you can take advantage of the Web Design service with Webhouse. Learn more at: https://bit.ly/3UTqSSW