Does my business need a smartphone app?

It seems like a long time ago, but the first iPhone was presented just over 10 years ago. With this, a true revolution began in the way users interact with mobile devices.

Nowadays, the mobile applications market offers millions of options that any user can download to their smartphone. And you? Does your business need an application? Opening a smartphone application is often more convenient than accessing a web page. Especially if your business requires interactions (direct sales) or the frequent exchange of information with your users, providing a dedicated app could be an excellent bet. Let's look at some examples:

Sales through a smartphone application

If your line of business is the direct sale of products, such as electronic equipment, clothing, food supplements, among others, it means that you need to have a store. Many businesses start with just an online store, before opening a physical store. This online store is usually accessible through the browser. This way potential customers can see your products, features and prices. If you are interested, you can later formalize an order, introducing your data and payment details. In these circumstances, providing a smartphone application can be extremely useful for your customers.

On the one hand, by encouraging the download of the application, you are promoting your brand, as the app's icon will reside on the user's home screen. This guarantees a constant presence. On the other hand, the viewing and ordering process can be optimized for mobile devices (adjusted to the size of the screen where you are viewing). Although many sites are already mobile-friendly, it is always better to have a native application developed specifically for smartphones.

Additionally, there is yet another benefit, which is the ability to save user and payment data locally, as well as a list of favorite products, on the smartphone. This way you can take advantage of the local storage to store useful information and provide a better browsing experience for the user.

Exchange of information via app

Other business areas where the development of a smartphone app can be useful are all those that require a frequent exchange of information. For example, a currency exchange often has to update its exchange rates. With an application, customers can check the latest exchange rates in real time and thus know exactly how much the amount they intend to exchange is worth.

Talk to your customers

One advantage that smartphone applications have is the ability to receive notifications. In this way, each user who downloads your application immediately creates a direct communication channel with you. Later you can use this channel to send notifications of promotions, for example. Smartphone notifications have a much higher conversion rate than email marketing. Because people are more selective about which apps they install than where they leave their email address, they pay more attention to a notification on their smartphone than an email.

A smartphone application can be an excellent asset to your business. It allows a constant presence of your brand in your customers' pockets, as well as easy access to the goods or services you sell. It also has a permanently open communication channel, through which it can send notifications to all its customers.

Webhouse offers specialized services in the development of mobile applications for the main platforms, including iOS and Android. If your business needs a smartphone application, count on us to create a personalized and efficient solution. Our team will develop an intuitive application, with an attractive design and personalized features to meet your business needs.

Enjoy the benefits of a constant presence of your brand in your customers' pockets, easy access to your products or services and a direct communication channel through notifications. Don't miss the opportunity to take your business strategy to the next level.

Contact us today and find out how we can help you develop the perfect mobile app for your business. Boost your reach and a unique experience for your customers with the Webhouse specialist.