The influence of user experience on online purchasing decisions

The safety of teenagers on social networks is one of the biggest concerns for parents and guardians. With this in mind, Instagram recently introduced “Teen Accounts”, an initiative that aims to provide a safer environment for young people and offer peace of mind to parents. With built-in protection measures, this new feature is designed to ensure that teenagers have positive and safe experiences online, while exploring their interests. What are Instagram Teen Accounts? Teen Accounts is a new experience created by Instagram, which includes a series of automatic protections for teens under the age of 16. This overhaul of the way teenagers interact with the platform aims to provide a more controlled environment, limiting the content they can view, who can contact them and the time they spend on the app. One of the biggest advantages of this new feature is that teenagers will automatically be placed in these accounts, and parents or guardians will have to approve any changes that affect the security of the built-in protections. Main features of Teen Accounts Instagram Teen Accounts have been developed with the most common concerns of parents and guardians in mind. Here are some of the automatic protections implemented: 1. Private accounts  Teenagers will have their accounts set to private by default, which means that only people they accept as followers will be able to see their content and interact with them.   2. Message restrictions Teenagers will only be able to receive messages from people they already follow or with whom they are already connected. This is one of the most important measures for limiting unwanted contact.   3. Sensitive content control Instagram will automatically put teenagers on the most restrictive setting for sensitive content. This ensures that they won't have access to inappropriate content, such as violent videos or invasive cosmetic procedures.   4. Limited interactions Teenagers can only be identified or mentioned by people who follow them. In addition, the Hidden Words tool will be active by default, blocking comments and direct messages with offensive words or phrases.   5. Time limits and sleep mode After 60 minutes of daily use, Instagram will send a notification to the teenager, suggesting that they close the app. In addition, Rest Mode will be active between 10pm and 7am, silencing notifications and limiting the time spent online at night. The role of parents: how to supervise and approve changes For teenagers under 16, any changes to the stricter protections will require the permission of a parent or guardian. This means that if a teenager wants to change privacy settings or lower the level of protection, they will need to activate the Parental Supervision feature. This supervision will allow parents to approve or reject teenagers' requests to modify these settings and even set time limits for using the application. The new supervision tools also allow parents to see what topics their teenagers are exploring and control who they interact with on Instagram. When will these changes be made? Instagram Teen Accounts are being implemented gradually. Since last month, teenagers who register on Instagram will automatically be placed in Teen Accounts. Those who already have an account will receive a notification about the changes, which will begin to be applied next week. In terms of timing, Instagram plans to finalize the transition to Teen Accounts within 60 days in the United States, United Kingdom, Canada and Australia. For the European Union, this change should happen by the end of the year, while in the other regions of the world, Teen Accounts will be implemented in January next year. This is a significant update that will change the experience of millions of teenagers on the platform. Instagram Teen Accounts are a significant step towards providing greater safety for young people on social networks and peace of mind for parents. With automatic protections and supervision tools, teens can now explore the platform more safely, while parents retain some control over their children's activities. This new experience makes Instagram a safer place for younger generations, promoting responsible and healthy use. At Webhouse, we're always on the lookout for news and changes in the digital world. If you want to be informed about the latest trends and developments in the web world, follow our social networks and keep up to date! We want to help you build a solid and informed digital presence.

In the world of digital marketing, hearing about “personas” is almost inevitable. However, there are still many companies that underestimate or don't fully understand the impact that creating personas can have on their marketing strategies.  Creating an effective persona is not just a theoretical exercise, but a crucial step towards better understanding your target audience and targeting efforts more precisely and efficiently. In this article, we'll explore the concept of a persona, its importance for your business and how you can start developing your own. What is a persona? A persona is a semi-fictional representation of your ideal customer, created on the basis of real data and informed assumptions about your target audience. Unlike generic market segmentation, a persona includes specific details such as the demographics, behavior, motivations, challenges and goals of your potential customers. Think of a persona as a character that summarizes the main characteristics of your audience, giving them a face, name and story that guide your marketing strategies. Why is it important to create a persona? Creating personas is fundamental to any successful marketing strategy. Here are some of the main reasons: Targeting messages: when you know your target audience well, you can create marketing messages that really resonate with them. A persona allows you to adapt the language, tone and content of your campaigns to better attract and engage your ideal customers. Product and service development: personas help you understand the specific needs and challenges of your target audience. With this understanding, you can develop products or services that really solve problems and add value, increasing your chances of success in the market. Efficiency in marketing campaigns: having a well-defined persona helps you focus your marketing efforts on the channels and methods that most impact your target audience. This means less wasted resources on tactics that don't generate a return, improving the effectiveness of your campaigns. Personalizing the customer experience: nowadays, customers expect personalized experiences. Knowing your personas allows you to create more relevant and personalized interactions at all points of contact, from advertising to customer service. How to create a persona for your business Creating a persona is not a complicated process, but it does require careful analysis and the collection of appropriate data. Follow these steps to get started: Collect real data: use data from current customers, such as age, location, buying behavior and feedback, to get a clear picture of your target audience. Surveys, interviews and CRM data analysis can be extremely useful. Identify patterns: look for patterns and trends in the data you have collected. These patterns will help shape the characteristics of your persona, such as their main difficulties, goals and preferences. Create a story: based on the data, develop a narrative for your persona. Give them a name, age, profession and social background. Describe their challenges and objectives, and how your product or service can help solve these problems. Review and update regularly: personas are not static. As your business and the market evolve, you may need to adjust your personas to reflect changes in customer needs and behaviors. Understanding who your customers are and what they really want is key to any successful marketing strategy. Personas provide this understanding, allowing you to create more effective campaigns, products that meet the needs of the market and a customer experience that really stands out. Don't underestimate the power of a well-defined persona, it could be the missing element to take your business to the next level. If you want to maximize the impact of your marketing campaigns and create a stronger connection with your customers, Webhouse can help. We offer customized solutions that include the creation of detailed personas, helping you to achieve your marketing goals with precision. Contact us today to find out how we can elevate the marketing of your business!

In an increasingly competitive digital world, companies are constantly looking for effective ways to attract and retain customers. Among the various marketing strategies available, creating a blog has emerged as one of the most powerful tools for achieving these goals. But is it really worth investing time and resources in a blog? In this article, we'll explore the benefits of having a corporate blog and how it can be a key part of your business's marketing strategy. The power of content: attracting organic traffic One of the main reasons for creating a blog is the ability to attract organic traffic to your website. When you regularly publish relevant content that is optimized for search engines, your pages have a better chance of appearing in the search results of Google and other search engines. This means that whenever someone searches for a topic related to your business, your blog can be one of the first options to appear, bringing new visitors to your site without additional advertising costs. Building authority and trust Having an active, well-structured blog helps establish your company as an authority in your sector. By sharing knowledge, tips and solutions to your target audience's problems, your brand becomes seen as a reference, earning the trust of potential customers. This trust is fundamental to converting visitors into customers, as people prefer to buy from companies that demonstrate experience and reliability. Engagement and relationship with the public A blog is not just a tool for attracting visitors; it is also a platform for interacting with your audience. Through comments, shares and discussions generated by posts, your company can create a closer relationship with readers, better understanding their needs and concerns. This ongoing engagement is crucial to maintaining customers' interest and encouraging them to return to your site. Generating qualified leads A well-planned blog can be an excellent source of qualified leads. By creating content that answers the questions and problems of your target audience, you are attracting people who are already interested in your products or services. What's more, by including strategic calls-to-action within your posts, you can convert these readers into leads, capturing their contact details for future marketing actions. Competitive advantage in the market In a market where many companies have yet to exploit the potential of content marketing, having a blog can be a great competitive advantage. By regularly providing valuable, free information, your company stands out from competitors who still rely on more traditional marketing methods. This approach not only attracts more customers, but also retains existing ones, creating a solid foundation for business growth. Creating and maintaining a blog can take time and effort, but the benefits it brings to your business are undeniable. From attracting organic traffic to building authority and trust, a blog is an essential tool for any company that wants to grow in the digital environment. If you don't already have a blog, it's time to seriously consider this option and start reaping the rewards of this strategy. If you're thinking of creating a blog or improving your digital marketing strategy, Webhouse can help. We offer customized solutions that include the creation of optimized content, SEO strategies and blog management, all designed to attract more customers and boost your business. Contact us today and find out how we can take your company's marketing to the next level!

Generation Z, made up of individuals born between the late 1990s and the mid-2010s, is emerging as a powerful force in the global market. Unlike previous generations, these young consumers have grown up in a world dominated by digital technology, which has shaped their behavior and expectations in a unique way. For companies, understanding and adapting to the needs and preferences of Generation Z is not just a competitive advantage - it's a necessity to ensure long-term relevance and success. But why is Generation Z so important for the future of your business? Let's explore. Who is Generation Z? Generation Z is the first generation of digital natives, who have never known a world without the internet, smartphones or social networks. This familiarity with technology has profoundly influenced their consumer behavior. They are fast, demanding and have an incredible ability to filter information, as they are used to dealing with an overload of daily content. High expectations and a culture of immediacy One of the most striking features of Generation Z is their preference for speed and efficiency. Used to accessing information and services at the click of a button, these young consumers expect companies to offer quick and personalized solutions. Generation Z is not willing to wait, and if their shopping experience is slow or complicated, they don't hesitate to look for alternatives. Authenticity and purpose: What drives Generation Z More than any other generation, Generation Z values authenticity. They look for brands that are transparent, ethical and socially responsible. Companies that manage to communicate honestly and align themselves with important causes, such as sustainability or social justice, win their favor. A brand's purpose is therefore crucial to winning the loyalty of this group. The importance of digital presence For Generation Z, a strong digital presence is not optional, it is essential. These consumers are constantly connected and use social networks not only to entertain themselves, but also to research products and services, read reviews and make purchasing decisions. If your company isn't where Generation Z is (on social media, streaming platforms, etc.), you're missing out on a great opportunity to capture the attention of these new consumers. The role of influencers and user-generated content Generation Z trusts user-generated content (such as reviews and unboxings) and influencers more than traditional advertising. They value the opinions of other consumers and influencers who they consider authentic and close to their realities. For companies, collaborating with influencers who resonate with the brand's values can be an effective strategy for attracting this audience. Generation Z represents the future of consumption and companies that want to remain relevant in the market need to adapt their strategies to cater for this new generation. From a strong and effective digital presence to authentic communication and speed of service, there are many areas where your business can improve to win the attention and loyalty of these young consumers. If your company needs help connecting with Generation Z and adapting to the demands of this new audience, Webhouse has the ideal solutions. From personalized digital marketing strategies to the creation of authentic and relevant content, we can help your business stand out and win over the next generation of consumers. Don't waste time, talk to us to transform your marketing and elevate your business!

Emojis have revolutionized how we communicate on digital platforms, allowing us to express emotions and ideas in a simple and visual way. However, just like words, emojis also follow trends. Some, which once dominated our conversations, are now at risk of extinction. This phenomenon reveals a lot about the evolution of online communication and the cultural changes that influence our daily interactions. Disappearing emojis: what are they? According to a recent report by Superside, several previously popular emojis are falling out of favor, leaving us to question their future in our messages. The study “The Emoji Report: Which emojis are going extinct?” analyzed the use and search volume of the top 100 emojis worldwide, revealing that some are disappearing off the radar. 1. The “ok hand” symbol ???? This emoji, which was once widely used to express approval or agreement, tops the list of endangered emojis, having fallen 66 places in the popularity ranking since 2013. Its association with hate groups in certain contexts has also contributed to its decline. 2. Blushing face ???? A symbol of shyness or mild embarrassment, the blushing face, once a common choice, is losing ground to more expressive or neutral emojis. 3. Person raising their hands ???? This emoji, used to celebrate victories or express approval, has seen a significant drop in use and has been replaced by more modern alternatives. 4. Smiling face ???? Surprisingly, the classic “smiley face” emoji is among the most endangered, especially in countries like the US, UK and Slovakia. Its simplicity no longer seems to captivate the younger generations. 5. Face screaming with fear ???? Inspired by Edvard Munch's famous painting “The Scream”, this emoji is disappearing, especially in Europe, where it has seen an almost 47% decrease in use. What is causing this extinction? The drop in popularity of these emojis is due to several factors. On the one hand, the predominance of newer and more diverse emojis has led to the disuse of older ones. On the other hand, some emojis, such as the “ok hand” symbol, have suffered a decline due to negative associations with hate groups, leading to a general lack of interest. In addition, Generation Z, which grew up in a very different digital environment, considers certain emojis old-fashioned or “too millennial”, preferring more innovative and up-to-date alternatives. This generational shift in the perception and use of emojis reflects how quickly digital language evolves. The emojis we choose to use in our communications say a lot about our cultural influences and digital trends. As technology and cultural preferences change, it's only natural that some emojis become relics of the past. Being aware of these changes is essential to maintaining relevant and effective digital communication. Do you want to ensure that your digital communication is always up to date and in tune with the latest trends? Webhouse offers digital marketing solutions to optimize your business's communication on the web. Visit our website and find out more.