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How to sell with live shopping: a guide to increasing your results

Live shopping has become an increasingly popular strategy for boosting online sales. In this article, we'll explore what live shopping is, how it works and the benefits this innovative approach can bring to your business. What is live shopping

03 April, 2024

Live shopping has become an increasingly popular strategy for boosting online sales. In this article, we'll explore what live shopping is, how it works and the benefits this innovative approach can bring to your business.

What is live shopping?

Live shopping is a sales technique that combines elements of live broadcasts with online shopping. During a live broadcast, viewers can interact with the presenter and shop directly, without leaving the platform. This approach offers a more engaging and immersive shopping experience for customers.

How does it work?

Choose the platform: First, choose the social media platform where you want to carry out the live broadcast. The most common options include Instagram, Facebook, YouTube and TikTok. Make sure you choose a platform that is popular with your target audience.

Prepare: Before the broadcast, prepare the content you want to present. This can include the products that will be shown, information about them, special promotions, etc.

Set up the broadcast: Open the application of your chosen social network and go to the option to make a live broadcast. Define the broadcast settings, such as title, description and privacy settings.

Integrate the online store: If possible, integrate your online store into the live stream. Many social media platforms offer features for tagging products directly in the broadcast, which makes it easier for viewers.

Promote the broadcast: Before the broadcast, promote the event on your social networks to attract viewers. Create posts announcing the broadcast, share in advance what will be presented and encourage followers to take part.

Hold the broadcast: On the day of the broadcast, go live and start presenting the products. Make sure you're engaging and interactive, answering questions and encouraging purchases.

Track the metrics: After the broadcast, track performance metrics to assess the success of your broadcast. This can include the number of viewers, engagement during the broadcast and sales generated.

Evaluate and adjust: Based on the results of the broadcast, assess what worked well and what could be improved. Use this information to shape your Live Shopping strategy in the future and continue to boost your company's sales.

Live Shopping is a powerful sales tool that can help boost the growth of your online business. If you're looking for ways to increase sales and stand out from the competition, consider incorporating Live Shopping into your digital marketing strategy.

To find out more about how to implement the best marketing strategies for your business, visit our website and discover Webhouse's solutions. Go to

The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

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