The national market is too small for many sectors of activity. It is therefore not surprising that many companies seek to advertise their business abroad. For this the Internet can play a key role and especially at a low cost. In this article we will cover this topic in more detail.
So that your company can reach the public outside Portugal, translating your website is a fundamental point. This ensures that anyone who comes to it can get to know your business better without the language barrier. You should then translate your website into as many languages as you want to target. For example, if you want to promote your business in Spain and England, you must have a website in both languages.
For the translation process you can look for a website development company that will know how to create new versions of your website in several languages. You do not need to create many different websites. A single website may support content in multiple languages. Speak to Web House and they let you know everything.
Does your company already have a Linkedin page? If the answer is no, you should consider making one. Linkedin is a great showcase for your business outside of Portugal. You should make a page in multiple languages so that it can be accessed and understood by a wider range of potential customers. Linkedin itself has a tool that allows it. At the very least in English you should always have your page. Like other social networks you should feed your page with some relevant content such as recent projects or important news for your business.
Google Adwords campaigns can also be an important ally when promoting your business abroad. These allow you to define which country of the public you want to show your ad to. This way you can target your campaign based on the potential customer's location. On the other hand, you may have different ads for different locations. For example, you might have an English ad for the UK audience and a Spanish ad targeting the Spanish market.
The Internet plays a key role in promoting your business abroad. Its universal character allows it to reach easily and quickly anywhere on the planet. However, you should take some prior steps like the complete translation of your website. You can also use Linkedin to promote your company in several languages. Finally, targeted campaigns for users in a particular location that Google Adwords allows can be another way to cost-effectively promote your business.